How the Pandemic is Affecting the Apparel Industry and Our Customers

Much like the rest of the world, NewLife® Industries and its affiliates are experiencing significant issues securing supplies due to the worldwide pandemic. Most apparel-based businesses across the United States are reporting increasing difficulties sourcing t-shirts and other items due to shipping delays, production issues, and price increases.

The havoc on the global supply chain starts overseas with factories coping with new health and safety protocols. Many suppliers have had issues getting staffed back up to be able to meet the consumer demand. In addition, changing regulations for trade and shipping have made logistics and exports even more difficult.

There are shipping challenges, too. FedEx, UPS and DHL have all increased fees in 2021, and have all experienced delays. Shipments overall have increased during 2021 due to more people staying at home and shopping online. Carriers have had significant difficulty managing the demand for space with increased e-commerce shipments. Further, they are providing logistics services for the vaccine, which added to the congestion.

What This Means

At NewLife, we are doing everything we can to continue operating at full capacity despite these challenges. We are working to secure goods upfront, but we might have to get creative with solutions to get products in your hands on time. We work continuously with our suppliers to plan ahead, but sometimes shipping or production delays affect their schedules. As a result, we might have to order from different suppliers and warehouses across the U.S.

Color Variation Examples

Another result is that items might vary slightly within the same order. We might have to source substitute brands to fill in sizes that were never stocked, and as a result, one size might be a color shade off from other sizes in the order.

Customer satisfaction has always been of the utmost importance to us at NewLife. We truly hope that our customers understand we are doing everything we possibly can to provide the same great service they have always expected from us. These are unprecedented times, and the complications we have experienced are unlike anything before. With the support of our loyal customers and employees, we believe we will come through this a stronger company and hope to be your top apparel provider for many years to come.

We appreciate your patience and understanding as we can continue to navigate these often-unforeseen challenges.

USA Strong

We want you to get to know us a little better here at NewLife Patriot. We’ve been in business for 40 years and are proud to say, we are USA Strong.

Located in South Eastern Kentucky, in the heart of Appalachia and the Bible Belt, we take to heart the meaning of hard work, family, loyalty, and faith. We are proud to fuel our local job economy, providing over 100 jobs in our area, with a strong emphasis on USA manufacturing.

Our designs and garments are created in our own warehouse and offices here in Somerset KY where we live and raise our families. Along with producing top quality products at affordable prices for our loyal customers, we are adamant about reducing waste and donating goods to local organizations. We use the most ecological process to create our garments, as well as donate returned, or unused items to our local Salvation Army.

NewLife Patriot is proud to be an approved vendor for the Veterans of Foreign War (VFW) and donate monetarily to their organization for every VFW garment sold. We also donate regularly to the Simper Fi Fund, a cause near and dear to us. With every purchase, our customers have the option to round up to the nearest dollar to be donated to the Simper Fi Fund, and we are very proud of that partnership as well.

So thank you, our loyal customers, that keep us in business, keep us excited to keep producing quality USA made products, and keep our local economy thriving. 

A Letter from Our Founder

Dear NewLife Customer,

I pray this letter finds you and your family healthy and well during this difficult time in our nation. During our 40 years of business, whether you have bought one shirt or a thousand, our customers are the heart of our company’s success and we are so thankful for each of you!

Many of you know high school and college seniors whose special year and last moments with lifelong friends have been tragically cut short. Our oldest grandson, Chase Cimala, is a senior in high school and one of the many that have been greatly affected by the COVID-19 crisis. We wanted to share that Chase has written an original song entitled “Cheers To My Teenage Years” dedicated to his graduating class, which we invite you to listen to from the links below. One music blogger wrote “his song throws a positive light on graduating from high school in 2020” and termed it “The Class of 2020’s Grad Song“.

In the midst of these troubling times, we hope this song brings hope that the people, places, and memories these students have made will always be a part of them. And for those of us that are older, we hope it reminds you of precious days gone by and brings a smile to your face as well! Cheers to the graduating class of 2020!

Best Regards,
Richard Humble
NewLife Industries

» Listen on Amazon
» Listen on Spotify
» Listen on Apple Music


Follow Chase on Instagram or Facebook for more of his music.


NewLife’s Response to COVID-19

As the world navigates the COVID-19 health crisis, we want to assure you that our number one focus is to maintain the same level of availability and support that you’ve come to expect as our valued customer.  We’d like to update you on the steps that we are taking to mitigate risks and ensure that NewLife Industries continues to meet your needs through this health crisis.

NewLife’s leadership team is meeting continuously to assess and appropriately respond to the crisis as it evolves, to adjust our operations to maintain continuity, and to support the safety and health of those impacted. In addition, NewLife is operating in accordance with guidance from local government and public health authorities across the globe. Of course, the health and welfare of both our employees and your employees remain a priority. We have put in place many virus-mitigating actions which result in a reduction of potential transmission.

We want you to feel confident about ordering from NewLife. Our manufacturing facilities will remain open, and our Customer Service Team will be ready to assist you. We know the health of your business relies on us to supply the right products to you in a timely fashion. We are working tirelessly to ensure we can provide the best service to you and your business.

Our business continuity plan has been activated to ensure our manufacturing staff, products, and customer support services are available for continuous operations in all areas of our business.  We are confident in our business continuity plan to be effective as we all navigate this fast-changing situation.  Here are some of the practices we have put in place:

  • We have eliminated all non-essential business travel in the US and have restricted travel outside of North America at this time.
  • We are requiring employees who are ill (or suspected to be exposed but not exhibiting symptoms) to self-quarantine for a 14-day period.
  • All visiting vendors and customers who need to physically be present at our facilities are instructed to follow NewLife’s Standard Operating Procedures, including:
    • If experiencing cold or flu-like symptoms, or have visited an area with high rates of disease transmission within the past 14 days, you are asked to self-isolate and not enter our facilities.
    • Only attend in person if remote controls fail.
    • Wash or sanitize hands prior to entering our facilities; maintain social-distancing guidelines of six feet of separation from others if practicable.

Based on currently available information, we continue to modify our practices and take new steps to ensure that we are providing quality service to our customers, reducing risks to our employees and their families, and sustaining the seamless operation of our business.

We will do everything in our ability to get your orders to you on time, although there may be delays due to the effects resonating from the impacts of this global virus.

Thank you so very much for your business.  NewLife is committed to being a trusted, reliable partner to you during these challenging times.  We will be updating you going forward as this rapidly evolving situation changes.

Jesus is (Still) Our Hope

NewLife is celebrating 40 years in business! We’re looking back to our history, and have re-released our classic “Jesus is Our Hope” design – one that means a lot to us as a company, and especially to our founder.

Shop Jesus is Our Hope T-Shirts »

Below is the story of this design, as told by the founder’s daughter, who now manages our company operations.


“Jesus is Our Hope” was sort of the start of it all for what we know NewLife to be now – the flagship design, you might say. NewLife had been in business for 10 years, but by that point, it was really struggling – Dad had been doing sports apparel, parks, and just about anything. He had tried multiple times to sell Christian apparel because that was where his heart really was, but it never would take off. One design, “Christ is Alive”, had some very small success, but anything he pursued in the Christian market never really did well.

Dad had been praying for direction on what to do. At this time, God told my Dad that he needed to leave the other accounts. As you can imagine, when you have tons of inventory and they’re pretty much your entire business, that seems like a pretty crazy notion of what to do next. As Dad was praying and arguing with God about this, he said the Lord spoke to him and said very clearly, “The damage is done, move on.”

He said it was so absurd and he knows these weren’t his own thoughts – it HAD to be God because it was the total opposite of what he would be thinking to do! He continued questioning, and there it was again, “The damage is done, move on!” He said he knew then that this was the direction he was supposed to go. And so he did, not knowing what would happen next.

The next few months were terrible – the lowest point in the company. He had loads of debt, no sales, and a failing business. One day, Dad was sitting in his office reading his Bible and praying about how he was supposed to get out of this mess. He opened his Bible, looked down, and read the scripture of Acts 20:22 where Luke tells of Paul saying, “And now, compelled by the Spirit, I am going to Jerusalem, not knowing what will happen to me there.” That verse was so meaningful at that moment because he related to the situation – prompted by the Spirit to do something without a clue what awaits you next. At that time, he looked up from his Bible and saw the “Christ Is Alive” shirt hanging on a mannequin across from his desk. His heart jumped; he pointed to it and said out loud, “If I’m going under, I’m going under doing something I believe in!”

He pursued the Christian market again from there, but this time, God saw that it succeeded. They created the design “Jesus is Our Hope” to mail as a campaign theme, and it KABOOMED. Within 6 months, they were beginning to turn things around, and in just a few years, they had paid off all the debt.

So while it seemed like the craziest possible direction that he could take, leaving everything else and pursuing Christian apparel was God’s salvation of NewLife!! But only because my Dad listened and obeyed, despite all the odds and everyone telling him he was nuts! God has always provided in every circumstance that has faced NewLife through the years, and as long as we stay faithful to the commitment my Dad made – that God owns this business – I believe He always will!

So all that to say, the first design we ever had success with, which was the start of what NewLife is today, was “Jesus is Our Hope”. He was our hope when my Dad and NewLife literally had none.

Sow generously: How to share God’s love through service


The first time I met him, I had a trunk full of groceries and two babies on my hips. He saw a stranger with a need and reacted with generosity. Unloading my bags was a simple gesture at the time, but has since resulted in the unexpected blessing of a second grandfather figure. One seed planted produced a treasured relationship for both of us.


I’m not the only recipient of Jim’s generous heart. He is such an extraordinary giver, the children in our congregation even believe him to be the owner of our church. While knowing better, their parents would agree. Jim is present, selfless, and active. His seeds of generosity planted through the years bear lasting fruit.


When we plant seeds we have no idea if they will take root, how they will grow, or even what seeds they will someday sow themselves. But what we do know is that we have a role to play in the spreading of the seed. Our responsibility is to offer what love we have and let God produce the outcomes.


During this Thanksgiving season, we count every blessing of harvest. We celebrate the extraordinary givers who have sown seeds in our lives from which we still are reaping the benefits. We reflect on our own seeds sown. Are they worth reaping? Will they continue to bear fruit for generations to come?


The Scriptures tell us in John 15 that loving each other produces fruit that lasts. I want to sow this kind of seed that reaps a plentiful harvest year after year. Meaningful fruit. Lasting fruit. I suspect you do too.


That is why I created The Love Offering. It is a servant-minded approach to living, focused on sharing God’s love with those around us. Each day provides an act of love to sow into the life of another with a corresponding Bible verse. Our combined effort can create a chain reaction of loving service that point people to Him.


The Bible encourages us in 2 Corinthians 9:6, “whoever sows sparingly will also reap sparingly and whoever sows generously will also reap generously.” God has so bountifully blessed us and to much is given, much is expected. Join me as we pour out our blessings as love offerings to the world in thanksgiving to the God who is the most extraordinary giver of all.


Download your free Love Offering calendar and begin sowing the seed of extraordinary giving. Together we can change the world, one love offering at a time!


Rachael Adams is the founder of The Love Offering and the author of Fisk’s Fishing Adventures: The Best Catch. She is currently working on her first Christian living book for women. Her heart’s desire is to encourage women to realize their God given purpose and to embolden them to move into the world through compassionate action. Connect with Rachael at

Round-Up Campaign

NewLife Shopper is excited to announce a new opportunity for customers! Starting June 26, 2017 we are offering a Round-Up campaign for our customers to take part in. When you go to checkout, you will have the chance to round-up your order to the next whole dollar amount, and then choose one of three organizations for your round-up to be donated toward. Below is a brief “About” for each of the three organizations featured in our opening Round-Up Campaign! Feel free to visit the websites and see where your round-up can go to help reach people with the love of God. Check back often, as we plan to cycle through different organizations every few months.

Although there are many organizations and ministries from which we could choose, we have selected these because we are familiar with the values and core beliefs that each organization operates with and we are confident that the affect of your donation will be maximized (the financial statements for each can be found on their websites and show that the majority of donations received go towards actual ministry expenses).  We are excited that your change will go towards making a change in the hearts and lives of those around the world. Thank you for participating!

Samaritan’s Purse (
Mission Statement: Samaritan’s Purse is a nondenominational evangelical Christian organization providing spiritual and physical aid to hurting people around the world. Since 1970, Samaritan’s Purse has helped meet needs of people who are victims of war, poverty, natural disasters, disease, and famine with the purpose of sharing God’s love through His Son, Jesus Christ. The organization serves the church worldwide to promote the Gospel of the Lord Jesus Christ. (Source:

Compassion International (
Mission Statement: Our mission is to release children from poverty in Jesus’ name. It’s a mission about love. We love God, and we demonstrate our love and live out our faith by extending care to others. We offer our programs to the poorest of the poor, to the children in greatest need, without ulterior motive. We devote ourselves to helping children of all faiths, cultures, backgrounds and race — without imposing any religious obligation or conversion requirement upon them. We simply aspire to be like our Savior, Jesus Christ, in who we are and what we do. (Source:

Fellowship of Christian Athletes (FCA) (
Your donation will go to the Southeastern KY Chapter of the FCA.
The Fellowship of Christian Athletes is touching millions of lives… one heart at a time. Since 1954, the Fellowship of Christian Athletes has been challenging coaches and athletes on the professional, college, high school, junior high and youth levels to use the powerful medium of athletics to impact the world for Jesus Christ. FCA focuses on serving local communities by equipping, empowering and encouraging people to make a difference for Christ. (Source: